My primary goal has always been to make true custom design affordable for other small businesses and organizations. But what is “custom wordpress design” and how is it different from template websites?
Many website companies who advertise custom web design actually use predesigned templates and make only minimal customizations — inserting your logo, changing the background color, adding your images and moving a few links around. In reality, this is not truly “custom”, it is just slightly personalized.
The problem with using any pre-designed template theme (whether you are doing it yourself or hiring a professional to do it for you) is that you will always be trying to fit your business into a design, rather than creating a site design that showcases what is special and unique about your business.
WordPress and Template Themes
The ease of installation and incredibly user-friendly site management tools have made WordPress one of the most popular website platforms for available today. WordPress is open source, which means it’s free for anyone to use.
When WordPress is installed on your server, it is launched with a pre-designed template theme. Technically, any theme will allow you to use the WordPress content entering features, but this is where most small business owners get frustrated. With high expectations, they install WordPress, enter some content & view their new website …. and it looks terrible. Try as they might, they just cannot make the site into something they would want their customers to see — and it doesn’t look anything like the advertised theme preview. Photos & content aren’t positioned as they would like them to be, there is text on the page that they don’t want, the design & colors don’t reflect their branding and they are left with a website is unprofessional and counter-productive.
Creating a Site Design Specifically For You is True Custom Design
When I create a new website design, I start from scratch. No templates, no pre-packaged graphics. I begin the process by having you fill out my Website Design Questionnaire which gives me a clear picture of your business, your goals for the site, and your design preferences. With those things in mind, I begin the concept creation process, creating a completely custom, unique design for your business or organization and mapping out the special functions your site will need.
Your business is unique with its own brand and identity. Reflecting this unique persona in a custom web design is important when it comes to your customer’s impression of you. You want your business to stand out from the crowd and be memorable. That is what custom design is all about.
Contact me today for a free estimate on a custom designed WordPress website and let’s get started creating your new online presence!