Search Engines rely on ‘reading’ the text content of your site in order to rank the relevance of your pages against searched for phrases. Your Header tags are a particularly important piece of that and the styling of those tags also play a large role in the look of your site.
There has always existed a small group of fonts that are considered “safe” for web use, meaning, all visitors will see those fonts exactly the same. Because the display of fonts on the web largely depends on the viewer’s font collection, it has been the best practice to use fonts which are already installed on a large percentage of viewer’s computers, limiting the “safe” choices considerably.
In the past, if you wanted unique styling of your Headers or other text within your site, you created images that replaced words for bolder impact. Of course the problem with this is that Search Engines do not ‘read’ images as text, so you have the look, but not the function. Also, changing the text requires creating a new image.
Enter Web Fonts.
Web Fonts are generally a subscription-based (or open-source) library of hosted, high-quality fonts that can be used in any website. Instead of relying on the fonts installed on the viewer’s computers, these fonts are hosted on independent servers, so they literally load when someone visits the site.
Custom Web Fonts allow us to design a truly unique website that better ties into your business identity.
For a minimal cost addition, I can design your site using Custom Web Fonts. I hope you’ll contact us today to get a free estimate on your website project!