There’s lots of buzz about the changes that Google is making to refine search results for mobile users. I wanted to take a moment to let you know what they mean for you and for your website.
As web browsing on mobile devices has increased, Google has deemed it necessary to give responsive designed sites priority ranking for searches done on a mobile device.
What does “responsive design” mean?
Responsive websites respond to their environment. The text and images rearrange, resize and stack depending on what size browser you are viewing the website on — a smartphone, a pad, a standard computer monitor. A responsive website is built with alternate CSS styling so that it detects the screen size your visitors are using and displays the content in a layout that is easiest for them to read. You can read more about responsive design here.
If you’re not sure if your site is responsive, Google has a handy-dandy Mobile-Friendly Test site so you can find out.
What does Google’s new mobile search rules mean for you?
At this point, you’re probably wondering how are these new mobile search rules going to effect you. Well, as The Guardian put it, “This means companies without a good mobile website will suffer, as searchers on mobile will see sites with good mobile experiences ranked higher than those with no mobile or poor mobile sites.”
Google’s new mobile-friendly requirements create an opportunity for businesses to become more visible, in terms of mobile search ranking, than their competitors.
If you have a custom WordPress site, contact me for an estimate on converting your current design to a responsive design. The good news is that once you do, Google will pick it up immediately.
If you don’t currently have a custom WordPress site, please click here and read this article about the benefits of a content management system like WordPress — managing your own content, ability to incorporate a blog or a storefront, improved search rankings … the list goes on.
As always, if you have any questions about your website or if you would like an estimate on making changes to it, please contact me!